It’s time for some stats comparison between three popular online music streaming services. I am not describing them as “most popular” as there’s many services that offer, basically same service and their popularity is, most often, just a matter of personal taste. In this post I will focus on Pandora VS Last.fm VS Grooveshark, as they are all accessible directly from browser. If you feel like seeing more stats for other services, let me know and I’ll try to get them for you and post as soon as possible.
Recent news on Pandora’s IPO were quite shocking to me. I found the valuation too high, especially for a company that’s not making any profit, and actually operating at loss. Still, it proves that potential is valued more than actual performance of the company. We can only debate what would happen to Pandora if not the IPO.
Anyway, I’m not here to discuss the economy and reasoning behind this IPO, but what is its the actual audience.
- Pandora currently has 16,763,000 Monthly Unique Visitors* and that is a 33,6% yearly change.
- At the same time, Last.fm has 12,202,000 Monthly Unique Visitors* and that is a -24,6% yearly change.
- Last of the three is, Grooveshark with 10,603 Monthly Unique Visitors* and -5,78% yearly change (according to Compete.com, as Comscore data is available only from September 2010). It will be interesting to see how numbers for Grooveshark will change after their recent integration into Boxee.net as music platform. You can read more details on TechCrunch.
I am still not 100% sure how reliable is the data from Compete.com, yet it shows that Grooveshark is the only service with positive monthly change in audience (+10.62%), in comparison to Pandora and Last.fm that have -3.98% and -4.76% monthly growth.
It’s interesting to see that Pandora, as opposed to other two players, has predominantly female audience.
I am expecting a continuous decrease in both user growth and audience for Last.fm as there’s recently haven’t been much new going on there, especially when it comes to strategical partnerships that would help business expand to e.g. on demand TV.
Aditionally, here’s extra data from Compete.com. Click here or on the graph below to get more detailed information.
In this battle, Pandora VS Last.fm VS Grooveshark, over all those dear music listeners that are willing (or not) to pay for music, which one do you think has the potential to win hearts of users and build a sustainable business model? Are you using any of the music streaming services mentioned here? What do you like most about them? Let me know in comments!